Our Story

Sel's Borek & Sweets is the story of a young Turkish woman, and mother of two, speaking no English, who left everything behind and emigrated to Australia with the hope of starting a new life. Founder Selime Aktepe, a Turkish migrant, established Sel's Borek & Sweets in 2014, a company which came from humble beginnings and has since expanded across Melbourne.

Sel's Borek & Sweets aims to promote experience and manufacturing of local food experiences across Australia. By using only local Australian sourced supplies in our products, Sel's Borek & Sweets purpose deliver products using local ingredients with a mix of tradition cuisine.

Our Products

Vision

High quality local goods and manufacturing.
Homemade, local and Australian made.
Introduce traditional cuisines with modern techniques.
Promote great food experience.

Values

Be #1 choice of product and brand for people.
Win the marketplace.
Promote open, transparent and caring dialogues in the Communities in which we operate.
Be honest and the trusted brand for people.